Tuesday, November 28, 2006
Marketers target churches
Perhaps it is not a new thing, but as an increasing sign of how the Christian church is selling itself out to its surrounding culture, big business is targeting churches (especially large ones) because they see them as captive, homogenous audiences. And, it appears the leaders of these churches and their followers are biting.
The well-regarded Wharton Business School has published an excellent article, "Product Placement in the Pews? Microtargeting Meets Megachurches", which examines this trend. This is a worthy read that anyone concerned about the role of the church in the world should carefully examine. Even renowned business author Jim Collins is quoted in the article confronting churches with the question: "Do they have the discipline to say 'no' to any resources that will drive them away from their fundamental mission?"
Obviously fewer do.
Technorati Tags: church, marketing, endreligion
The well-regarded Wharton Business School has published an excellent article, "Product Placement in the Pews? Microtargeting Meets Megachurches", which examines this trend. This is a worthy read that anyone concerned about the role of the church in the world should carefully examine. Even renowned business author Jim Collins is quoted in the article confronting churches with the question: "Do they have the discipline to say 'no' to any resources that will drive them away from their fundamental mission?"
Obviously fewer do.
Technorati Tags: church, marketing, endreligion
